Casey Capshaw

It’s no secret that the Information Age is fully upon us. Never before have human beings had access to more information, from more sources.

Initially, the advent of the internet rewarded information providers, giving them access to massive audiences at the click of a mouse. As the Information Age matures and grows ever more efficient, these audiences are becoming overwhelmed with the deluge of information coming at us from all angles.
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My house caught fire a few weeks ago,,don’t worry, no one was hurt. I was happy to be alive and managed to keep most all of my stuff undamaged so I concerned myself with the process of moving on and finding a new place.

Meanwhile, the impromptu journalism of my dear roommate Gwen has been spreading like wildfire(pun intended) online. Our Story just got picked up by Wired Online.
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I just signed up for the beta trial of Google’s latest innovation, Pay-Per-Action Advertising.

PPC or Pay-Per-Click has been the reigning king of the online ad world in recent years since usurping the throne from the more invasive banner ad format.

Pay Per Action (or PPA if yer into the whole brevity thing) is about to change all that. [...]