Strategy #1 Span

Think of something absolutely everybody needs but nobody is doing well.

Do it well.

Monetize it.

Strategy #2 Niche

Think of something a only few people need but nobody is doing at all.

Do it well.

Monetize it.

What is the common factor. Doing good work gets noticed. A little creativity and you can be the best option in a sea of choice. Make it easy to share and people will share it.